Mohamed Salah next destination named as Liverpool told impact exit will have on transfers

Below is a summary of the full article. Click here for the full version from Echo or go back to LFC Live.

Mohamed Salah confirmed on Tuesday night that he is to bring the curtain down on his illustrious career with Liverpool at the end of the seasonMohamed Salah is leaving Liverpool after a legendary nine seasons at the club – and Gary McAllister believes a move to the Saudi Pro League could be on the cards. Salah announced on Tuesday night that he will depart Liverpool at the end of the season after an agreement to end his contract was reached.The 33-year-old arrived at Anfield from Roma in 2017 and has scored 255 goals to make him the club’s third all-time leading goalscorer.

I think he’s already on a decent salary. I think because of where Mo Salah comes from geographically, moving to that region might appeal to him even more.”"In the Middle East, he is a proper superstar, so that would be a massive boost for the league.”Speaking in the immediate aftermath of the news breaking on Tuesday night, Salah’s agent, Ramy Abbas, insisted his client’s next move has not been decided yet.Taking to X, formerly Twitter, he said: "We do not know where Mohamed will play next season.

This also means that no one else knows."While it has been widely reported that Liverpool will not receive a fee for Salah, they will remove his wages, which are believed to be worth more than £400,000 a week, off the books.And Rob Wilson, Professor of Applied Sport Finance at the University Campus of Football Business in London, believes that will help the Reds in the transfer market this summer.He said: "Extracting any meaningful transfer fee while also removing the highest-earner off their wage bill just wasn’t realistic, so terminating his contract makes financial sense."From Liverpool's perspective, the economics are really quite clear, even if, emotionally, particularly for the fans, it probably feels like the end of an era."Salah's been one of the most commercially impactful players in the club's modern history but I think we're at a point now where his on-the-pitch contribution, age profile and wage level has really diverged from an optimal position in terms of squad efficiency."I think Liverpool really should have cashed in when he was at peak value before providing him with a very lucrative contract and what we're seeing now is an outcome of that big decision, tying him to excessive wages at a time when his physical prowess will naturally diminish."From what I'm seeing there will be no transfer fee. Salah has been central to Liverpool's global brand, and particularly their digital footprint, and their branding exercise in the Middle East and Africa, so his departure will probably create a short term dip in engagement metrics."Things like shirt sales, digital reach and sponsorship activation in those territories which means, when coupled with Liverpool's rather patchy season that they've had in the Premier League, it is likely to damage their market share in those territories, although they are naturally a very historical brand."To counteract that, we probably should say that Liverpool's commercial models are much more mature and diversified than many other clubs in the Premier League.