Finance Guru: Aston Villa could get ‘Massive’ boost in new sponsorship talks

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(Credit: Imago) Sun 5 April 2026 9:00, UK Aston Villa qualifying for the Champions League will make a “massive” difference in their bid to land a lucrative front-of-shirt sponsorship deal. VISIT THE VILLA FINANCE HUB MORE FOOTBALL INSIDER STORIES How Champions League qualification could impact Aston Villa commerciallyVilla currently sit fourth in the Premier League, with five places expected to be on offer for Champions League qualification again this season.

TeamChance of Champions League qualficationArsenal100%Manchester City99.98%Manchester United85.74%Aston Villa75.86%Liverpool23.75%Chelsea10.57%Aston Villa are well placed to qualify for the Champions League this season (Credit: Opta)Speaking exclusively to Football Insider, Borson discussed how qualifying for the Champions League could impact Villa’s chances of landing a significant front-of-shirt sponsorship deal. “If they can get another Champions League season, then it’s going to make a massive difference,” said Borson.

Either they get there through the top five or they win the Europa League. “They should be able to get £20m for that front of shirt given what they’ve done on the field.