Ex-PL club chief suggests West Ham should ditch 'blue-chip' sponsorship in favour or something else

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West Ham advised to ditch ‘blue-chip’ Audi deal in favour of alternative proposal amid ‘big questions’ Fri 10 April 2026 13:00, UK West Ham United’s shirt sponsor deal could be decided by whether the club remain in the Premier League.That is according to former Everton chief executive Keith Wyness, speaking to Football Insider, after it emerged West Ham could be targeting Audi to become their next front-of-shirt sponsor.The Hammers are in the market for a new shirt sponsor as the club need to replace Boyle Sports due to incoming Premier League rules around gambling companies.Amazing Thailand have also been linked with striking a deal with West Ham, in a partnership which could be worth up to £15million.West Ham’s finances are in a perilous state, with the need to increase revenue and bring money into the club after recording a £104million loss in their 2024-25 accounts. 💰West Ham United Finance Update💰 Inside the transfer budget, PSR compliance, ownership investment, and the latest London Stadium commercial news. VISIT THE WEST HAM FINANCE HUB MORE FOOTBALL INSIDER STORIES West Ham have ‘pros and cons’ to agreeing new shirt sponsor dealEverton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – believes West Ham would feel the “advantages” of working with Amazing Thailand.Speaking on the new edition of Football Insider‘s Inside Track podcast, Wyness thinks Audi would also be a “positive” sponsor for the Hammers.Turnover£228mProfit on Player Sales£20mOperating Expenses£366mCommercial Revenue£56mWest Ham’s 2024-25 financial figures.He told Football Insider‘s Inside Track podcast: “We could all say, looking at the price of petrol, is our car really something you would want to be attached to these days, or is that whole market going to change?

I can tell you there are a lot of advantages in dealing with a Thai sponsor. “They could be a really good partner for West Ham.

But I do think there’s something to actually creating and building your audience in Asia about working with the Thai group.“So, there are pros and cons on both sides, but either one is a very big positive for West Ham. Big questions at the moment around there.” Nuno Espirito Santo warned after West Ham blowWest Ham could have increased their revenue if they had beaten Leeds United and booked a trip to Wembley for the FA Cup semi-finals.The London club made an extraordinary comeback to take the game to extra-time and penalties, but Leeds prevailed in the shootout.Former Manchester United chief scout Mick Brown told Football Insider that West Ham’s morale could be dented by the defeat.Manager Nuno Espirito Santo has been urged to quell any unrest in the dressing room ahead of the final seven Premier League matches of the season in order for the club to have a chance of maintaining their top flight status. ⚒️ Don’t Miss a Beat: Your West Ham Insider Access Get the full story from the London Stadium and Rush Green with our dedicated expert hubs: Updated 24/7 with expert analysis from East London.